Every year Sinterklaas, the Dutch version of Santa Clause, visits Holland by boat. Children receive chocolate letters, get small presents and everyone writes each other Sinterklaas poems. Jamin, the oldest candy store in Holland, is very well know but slightly out of touch with the youth of today. So they wanted to reconnect with their target audience in a fun and simple way.
We gave everyone the chance to write a delicious ChocoTweet, a Sinterklaas poem of up to 140 characters. Online we created a special Chcolate typewriter with which you could write your ChocoTweet and share it with friends and followers. The most popular ChocoTweets were rewarded with their poem in real tasty chocolate letters from Jamin.
Within 2 weeks of campaigning 1.888 ChocoTweets where created and we reached 156.986 people on Twitter and 926.603 people on Facebook!
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