Bloomberg Businessweek approached us to help them create a short animated infographic that showed exactly where the money you spend on a meal goes. We broke down a typical pasta-and-tomato-sauce dinner – creating scenes that linked together the money spent with how much went into each step: the farmers who grew the food, the processing of the food, the transportation and energy costs, the packaging and retail costs. You’d be surprised how much of your money goes into each step.
Designed, Directed & Animated by Bran Dougherty-Johnson
Produced by Jennifer Daniel
Sound Design by Hatfarm
Client: Bloomberg Businessweek
Link: Bloomberg Businessweek businessweek.com/videos/2013-01-10/fix-this-your-food-dollar-at-work
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