Bloomberg Busi­ness­week approached us to help them cre­ate a short ani­mated info­graphic that showed exactly where the money you spend on a meal goes. We broke down a typ­i­cal pasta-and-tomato-sauce din­ner – cre­at­ing scenes that linked together the money spent with how much went into each step: the farm­ers who grew the food, the pro­cess­ing of the food, the trans­porta­tion and energy costs, the pack­ag­ing and retail costs. You’d be sur­prised how much of your money goes into each step.

Designed, Directed & Ani­mated by Bran Dougherty-Johnson

Pro­duced by Jen­nifer Daniel

Sound Design by Hat­farm

Client: Bloomberg Businessweek

Link: Bloomberg Businessweek

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