Lowe’s enlisted us to tackle it’s 2013 post-holiday gift card commercial. From initial concepts through production and final delivery, we provided a full service/ turnkey process.
There is nothing truly funny about getting organized around the house, so we aimed to infuse humor through situations we can all identify with: the endless clutter, taking down the decorations, or simply trying to keep the peace with the wifey. Comedic vignettes were established and when paired with a football themed anthem, the husband and wife team quickly realize they may need some help to truly tackle these projects. Ultimately, the Lowe’s gift card came to the rescue – all the answers to your organizational and home improvement needs are just a short drive away.
“We are flattered every time a client asks us to architect all creative aspects of a project”, says Thom Blackburn, executive creative director on the project. “It’s this kind of trust and collaboration which typically yields extraordinary results. From shoot boards, to copywriting, directing live-action and so on, there is one cohesive creative voice… and no finger pointing.”
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