FOOD NETWORK IS DRIVEN BY GREAT STORIES, ICONIC CHARACTERS, & BIG EMOTIONS.
For this re-brand we celebrated the fact that Food Network has expanding to become a general entertainment brand with food at its core, moving off the plate and into the stories, characters and emotion that
surround the food experience.
Our stories are communicated effectively, even within the shortest elements. Customized imagery, language and iconography are utilized as storytelling devices, and show themes are expressed with an ownable editorial promotional style. The larger-than-life personalities of the network are brought to the forefront, thus elevating the importance of the characters across all promotional executions.
There is a focus on the emotional essence of the characters across editorial and design
strategies. This establishes a promo voice that is relatable and true to the emotion of
the characters of each show and creates an ownable editorial style that spotlights the
mood of each show across all creative executions.
Launching the new brand strategy and the brand refresh with a new package and logo signals to the audience that things are changing at Food Network. The new brand package elevates the network in a high-quality, big network manner.