NBA Game Time is the international web, mobile, and tablet platform that lets fans watch live and archived games on around the globe. The experience provides users with an interactive and innovative viewing experience that blends long and short-form video with live and historical statistics. NBA Game Time is for iOS, Android, and Windows Phone devices.
This is the promo video for the platform that was part of the launch campaign in 2011. This spot was produced for online and broadcast and localized and promoted around the world in 15 languages.