CBS Network Identity:
The first installment of the rebrand of CBS' portfolio of TV channels across EMEA.
The Network identity shows off the diversity of our brand. It is a fantastic world with a paint machine which mixes white with several different colours on a spinning canvas. Using the different channel colours, it embodies the notion of variety and the idea of something for everyone. It is A kaleidoscope of entertainment.
SVP/Creative Director: Andy Kidger
Concept: Studio Hansa
Creative Director: Nick Scott
Exec. Producer: Omar Honigh
Director: Nick Scott
Composer: Si Begg