CBS Reality Identity:

Studio Hansa completed the rebrand of CBS' portfolio of TV channels across EMEA.

Reality is about ‘Cause & Effect’. The CBS world we enter here is a fantastical lab - A place of
observation, where life and people come under the microscope. We see extraordinary things spring
from the ordinary:

i. Fantastical constructions of objects defined from the rich tapestry of life that collaborate to make a spectacular chain of events.

ii. The extraordinary characters that inhabit our everyday worlds. Reality is a place to celebrate the unique, scenes are often punctuated by a catalyst that is branded with the channels zesty yellow colour. It is a place of voyeurism concerned with truths that are often stranger than fiction, sometimes spilling over into the downright bizarre.

Client: CBS/Chellozone
SVP/Creative Director: Andy Kidger

Concept: Studio Hansa
Creative Director: Nick Scott
Exec. Producer: Omar Honigh

Director: Nick Scott
DOP: Felix Wiedemann
Producer: Alex rofaila
Editor: Rob Ward
CGI/VFX: Analog
Composer: Si Begg

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