The Hybrid Games are a concept developed by the digital team at Team Detroit (WPP), to introduce Ford's new line of C-MAX hybrid vehicles while challenging the Toyota Prius for bragging rights. The goal was to use humor to intelligently introduce Ford into the hybrid conversation, all while setting the tone with a lovable yet polarizing odd couple sportscaster duo.
Agency: WPP Team Detroit
Creative Director: Jennifer Powers
Associate Creative Director: Justin Ivey
Art Director: Ryan Breight
Copywriter Lead: Ed Cole
Copywriter: Jeremy Smith
Producer: Mike Olk
Directed by Erich Joiner & Evan Silver for Tool North America.
Original Music by Michael Madill, Madsound.
Editing by Derek Swanson @ Beast, Royal Oak.
Official branded YouTube channel: youtube.com/user/FordCMAXNA
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