For the start of "The Hobbit" CinemaxX wanted to communicate their new premium feature HFR, which stands for Higher Frame Rate.
Because "The Hobbit" is projected in 48 fps you get a sharper and more detailed viewing experience than ever before in a movie theatre.
Schönheitsfarm created this little logo animation for CinemaxX to announce their new feature.
Credits // Alexander Breker : Direction, Compositing // Kay Tennemann : 3D, Animation
(german "making of" vimeo.com/58298813)