To mark the launch of Windows 8, Spinifex Group was engaged by UM Media and JCDecaux to produce a campaign consisting of 6 interactive touchscreen billboards designed to reflect the visual look of Windows 8, whist showcasing the “FUN in FUNction” that Windows 8 offers.
The six billboards were placed in six key JCDecaux Innovate panel locations in Sydney, Melbourne and Brisbane in November 2012. Each panel displayed an engaging, immersive and diverse user experience.
Passing pedestrians were invited to engage with the touch screen billboard and navigate through a small selection of interactive tiles which are part of the new Windows 8 interface, launching videos and informative content demos.
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