What do successful companies of every size -- from Apple and Cisco to Riverbed and Workday -- all have in common?

They have a compelling, differentiated story. In our work with over 200 companies, we find that very few companies are able to translate their product, service, or IP into a message that resonates with buyers, clearly differentiates from the competition and captures the imagination of the market. Check out Firebrick's new video and find out, in less than 3 minutes, how to create a breakthrough positioning story.

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