When was the last time you took a long, hard look at what your brand is saying to consumers? To effectively manage your brand, you must recognize what emotions your brand elicits. The process of brand building allows you to clearly understand how your brand is helping drive financial success for your organization.
According to Matt Kelly, managing partner at leading brand consultancy Level5 Strategy Group, a brand is an asset that needs to be actively managed. In this webinar, Mr. Kelly discusses best practices for determining your brand’s strengths and weaknesses. Find out how to optimize your brand’s assets to drive profitability and growth and bring true value to your organization.
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