b2bbusinesscoach.com/blog/how-does-your-ideal-customers-ceo-resolve-issues-now Last time we looked at the issues your ideal customer faces in his/her business. Today we will look at the ways your ideal customer may resolve those issues. It is important to understand how he/she resolves issues, because it lets you judge the character of your customer account.
Are they conciliatory, respectful and democratic? Or is the CEO hostile and like a dictatorship? Or is it somewhere in the middle? These questions will help you decide if you can do business with this company, and how to market to them.
Please watch the video to see what you should look for within each customer account to see how they resolve issues.