On January 10th, 2013, the Art Directors Club hosted its second event in the revolutionary StartUP series, spotlighting agency creatives who quit their jobs to launch their own ventures. Jared Cocken, Chief Product Officer at Fitocracy and former Creative Director at The Wonderfactory, shared some insights that he's picked up throughout his career. Jared and Fitocracy have been members of WeWork since April 2010, where they combine game dynamics, mobile technology, and a sense of community to help people achieve their fitness goals.

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