For the full article, see imediaconnection.com/content/33403.asp.
Getting your customer to engage with your brand is the ultimate goal for any marketer. But in today’s digital environment, physical interaction is not always possible. According to the team at Facecake Marketing Technologies, this isn’t a problem. Facecake has introduced a virtual world for brands. Imagine allowing your customers to explore your products in a highly interactive and personal way through an augmented reality interface. Facecake’s proprietary visual demonstration system allows customers to manipulate their own image with realistic animation capabilities, and try on a variety of designer products with unprecedented levels of personalization. Consumers can adjust their eye shadow to match their complexion, see which handbag looks best with their outfit, or try on brand accessories all in an interactive digital environment. Go from being blond to redhead, visualize yourself losing weight, or try on a variety of outfits in a realistic manner.