REALITY BASED FACEBOOK: This is a recording of an online workshop/webinar produced by the Jazz Journalists Association on Jan 15, 2013. PLEASE NOTE: FACEBOOK HAS MADE MANY CHANGES TO ITS FUNCTIONALITY AND ADMINISTRATOR DASHBOARD SINCE THEN however basic information about using Facebook still applies. (Nov 2013)
Having a Facebook page is now practically a necessity for professional media-makers, authors,musicians and artists of all kinds as well as for arts groups and other kinds of non-profit organizations. But being on Facebook is no p.r. panacea, and FB has made recent changes that have greatly reduced the number of people who see page posts.In this workshop, we'll cut through the hype that sometimes surrounds talk about using Facebook for publicity and give some "Reality-based" suggestions.
Many Facebook page owners find that using pages to publicize their work and their events is more complicated than they expected: It's tough to collect page "fans, to get fans to "engage" by commenting or reposting and --this comes as a surprise to many owners-- Facebook doesn't even show all of your page posts to all of your fans. In fact, the number of fans who are shown posts has demonstrably dropped lately and many owners are wondering whether FB made changes to force owners to pay for FB ads or "promoted posts."
In this workshop we'll start with a brief discussion of how to easily set up a professional Facebook page, then explore what the recent changes mean for page owners and how (or whether) they can continue to use Facebook effectively despite the changes.
Mistakes to avoid in creating a Facebook page
Attracting page "fans"
Should you use FB "events" to publicize your events?
What is the FB "algorithm"?
Can you increase your page views?
When and why should you pay for ads or posts?