This customer advocacy video is based on the success that Nu-Steel experienced implementing Salesforce.com into their business. Focussing on Nu-Steel’s GM Ash Richardson, he discusses the challenges Nu-Steel faced and how he overcame them implementing Salesforce.com cloud based platform into the business.
Ash explains how it essentially only took him 5 days to customise a CRM to streamline his entire sales business. Now that the entire 210 steps from enquiry to house keys is streamlined in Salesforce and the team is collaborating in Chatter, Nu-Steel is innovating a new mobile sales model, to bringing a new level of customer service to steel homes!
Written and Directed by Nick Bolton,
Produced by Kelly Newton,
Executive Producer: Andrew Everingham at Capital-E
Shot and Edited by Jonathan Adams.
Filmed on the Canon C300, on location in Maroochydore, Queensland.
Format: Case Study/Customer/Advocacy.
Duration: 1 x 2 minute video
Release date: January 2013
More information: Salesforce.com case study