Windows 8 launch for Microsoft Norway.
Now that "everyone" has the same tablet and the same mobile, Windows 8 represents something entirely new. But instead of just talking about how good Windows 8 is, we wanted to show it. And preferably to those who are the most concerned with standing out in the crowd.
In collaboration with the credible restaurant Le Benjamin at Grünerløkka in Oslo, we replaced the traditional physical menu with a Windows 8 tablet. The tablet contained the same as the paper menu, but also much more; an interactive map of the wine regions with recommendations of wine, list of the client's order, and a "call the waiter" app. But also map over Grünerløkka, calendar of happenings and other relevant apps and content.
Actually, we invented a new media channel. A media channel that invited the guests to try out Windows 8 in a natural and authentic way.
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