This is the case study for Food Lion's Operation Grocery Drop. This video presents the highlights of the project and the financial and social success Food Lion achieved.
Food Lion brought their grocery store to one unsuspecting neighborhood for an afternoon of shopping. This was a combination of Broadcast, Social Media, and PR. We brought 50 carts around the neighborhood and had families shop right at their doorstep. The day was a huge success with the stunt gaining national exposure.
I was co-director, cinematographer and editor on these projects.