USA came to us looking for ID's to brand their summer programming lineup.
Using a remix of a simmering Deelite track, the object was to inject a cool sensibility into the ongoing re-branding of USA. Characters were definitely "welcomed."
We shot on location in Long Beach, NY on what should have been a balmy Spring day. "No go"! said Mother Nature. The actors were troopers. They plunged into a freezing pool and managed to appear shiny and happy on this less than warm "Summer" shoot.
Director: Joan Raspo, Stephanie Barth, Julie Hirschfeld
USA Creative Director: Lorenzo De Guttadauro