Not all marketers have carte blanche when it comes to interactive marketing. Privacy laws, marketing regulations, “adverse event reporting.” For many of the Twin Cities’ biggest companies, these barriers, as well as a lack of internal collaboration and ambition, make it seemingly difficult to innovate in the digital space. Fortunately for MIMA members, we’ve assembled a crack squad who has both “been there,” and then “done that” when it comes to navigating these nervy waters.
Marti Nyman, Director of Innovation and Strategy at UnitedHealth Group
Ward Tongen, Principal Digital Marketing Strategist at Medtronic and President of MnSearch.org
Kelli Carlson-Jagersma, Collaboration-Strategist VP, Wholesale Social Strategy at Wells Fargo
Our Moderator for the event:
Melissa Berggren, Brand Manager, Marketing and Communications at Allina Health