Director: Antoine Bardou-Jacquet
Lead Vfx: Rob Walker
Lead Nuke Vfx: Chrys Aldred
The spot features a cast of 5 super-humans who were ‘born different’ than the rest of us. We follow them as they develop their powers from childhood, eventually showcasing their talents as a group of exceptional Virgin Atlantic staff.
The hologram that features in the piece was created using CAD data and intricate sketches provided by Virgin Atlantic engineers to match the exact chairs of the Airbus A340-600. MPC’s various departments collaborated on the design room showcasing the hologram; the FX studio designed the look, while the futuristic 3D images were created in CG and beamed onto glass and invisible screens.
The film called on many compositing techniques, from greens screen to CG as well as incorporating matte paintings.