This project is a promotional campaign, set in the year 2030. The campaign is based around the concept of a luxury shuttle service to the moon. Virgin Lunar Adventures is a look into the future through the eyes of a sci-fi fan. The brief gave me the opportunity to create a unique promotional campaign set in the future. It also enabled me to explore and research some of my all time favourite sci-fi films and to imagine where graphic design might be in 20 years time. I researched the current Virgin Galactic and the Swedish Spaceport programmes that are planning to take passengers on sub-orbital spaceflights some time in the not too distant future. I have also researched the very rich history of sci-fi art and cinema stretching back to the early 20th century. Classic sci-fi films like 2001 A Space Odyssey, Solaris, Soylent Green and THX 1138 have inspired my work.
I feel strongly that any designer looking to produce strong graphics must first of all appreciate the work of designers and artists who have tackled similar projects in the past. At the same time as looking back it is also important to appreciate the work of contemporary artists like the motion graphics expert Michel Gondry, the film director Duncan Jones and the renowned photographer Coneyl Jay.
My shuttle design, although deliberately basic and sketchy, is loosely based on the American Discovery shuttle. It will have four huge thrusters and huge fuel reserves for the 477,701-mile round-trip. The journey to the moon will use a massive amount of fuel hence the grand scale of the shuttle and the price of each ticket will reflect the cost of fuelling the trip.
I have imagined a time where the mass production of paper based advertising has been left behind in favour of large-scale digital screen advertising with motion graphics/digital media becoming the standard for all forms of commercial communication.
The final outcome is a motion graphic sequence that is in parts paying tribute to the work of the early French filmmaker George Melies and early motion graphics legends such as Saul Bass and Oscar Fischinger.
To view more of my work please visit emartinmedia.co.uk
