Motion graphic for the 2012 Adrian Awards Opening Ceremony. The Adrian Awards is an annual awards ceremony honoring outstanding achievements in advertising, public relations and digital marketing in the travel industry.
With a tight deadline and an awareness of the sports-themed event for the ceremony this year, the art director decided to employ a hockey game scenario to comically demonstrate the rough-and-tough nature of hospitality marketing within the travel industry.
I worked directly with the Art Director and my professor (who brought me in) to develop style frames and a storyboard along his vision and contextual guidance. Next, I took over animation responsibilities and brought the project to life with dynamic effects and comical appeal.