A series of brand films shot and directed by Intro/Julian Gibbs as part of the Nike campaign to mark the launch of the 2012 National Football Team kits for Brazil, Netherlands, France, Poland and Portugal.
A range of multiple and moving high-powered laser beam sequences scan each shirt. These passes were shot one by one on a motion control rig with a low frame rate video camera to highlight the detail and unique laser manufacturing technology used by Nike – without burning a hole in anything.
All post production was handled in-house at Intro, including editing, CGI animation, grading, mastering and sound design.
Nike Art Director: Kevin Coatman
Studio: The Intro Partnership
Director: Julian Gibbs