TWB casted and documented young artists, designers and builders to become part of the Ked's collective.
The buildup of artist collaboration and partnerships culminates in the 2011 "How Do You Do?" campaign, which will encourage young artists to create and sell their own created Keds shoes. We searched multiple markets for unique and diverse artists, while shooting micro-documentaries and still campaigns to launch this new initiative.
'Adam' for Keds brought to you by Native Pictures at nativeusa.com
Agency: Collective Studio
Director: The Wade Bros.
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