We were challenged to bring the "Why VW" campaign experience of discovering brand content, real VW owner stories and notable awards to live events. We created a simple, reactive touch application based on campaign tagging data allowing guests to browse, sort and filter content in an interesting way.
The platform updates the content cloud dynamically via the web so the app is always current with the campaign site.
The system debuted Dec. 27, 2012 at the San Diego Intl. Auto Show. Three kiosks were built and will travel North America throughout 2013 appearing at various Volkswagen events nationwide.
Concept, UX, Design: JUXT Newport
App Development, Hardware: Teknikos
Backend Development: JUXT SF
Accnt Mgmt, Fabrication: George P. Johnson