When we talk about Smith we talk about ourselves as the Smith Family. Our athletes are an integral part of this family. This year our top athletes are introducing a new collection of products that they were directly involved in designing. We're not like other companies, we don't want to slap a signature on a piece of readymade art and call it a pro model. We put our Smith ID athletes in direct contact with our design team to make magic. No agents. No filters. Together over months of phone calls, backcountry laps, sit downs, countless e-mails, and late nights we hashed out a collection that we're all proud of. This isn't about our business, this is about our family.