A new partnership between the seed industry and U.S. soybean farmers will accelerate the commercialization of high oleic soybeans. These beans yield a healthier soybean oil that does not have to be hyrdogenated.and so its trans fat free. Michelle Rook looks at the benefits for consumers and the fast food and baking industries.

Heartland Consumer Segment on KELO-TV 5pm News air date 1-22-13.

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