NLP, or Neuro-Linguistic Programming has been around for decades. I first learned about it and received training in it in 1980 and 1981. Richard Bandler and John Grinder were the formulators of this based on the legendary psychiatrist Milton Erickson. Ericksonfoundation.org. There have been many books written about this model and it has been taught to many salespeople, businesspeople as well as therapists and educators.