This vid is about stereotypes in advertising and design business. Stereotypes that don't fit, but that are often used to describe how designers and brand consultants work. It was realized by Klein + Hölscher Film, Cologne and our former employee Jens Standke, Cologne. The Speaker is Enno Kalisch. He is a german actor, for example known as police man on TV and as an actor in different roles on many stages in Germany.