I worked as creative director alongside production company No Magnolia (nomagnolia.tv/) to create this stop motion animation as an internal anti-phishing explanatory video for a company.

THE BRIEF:
Communicate an anti-phishing message to staff, defining what suspicious links are and why they shouldn’t be clicked on. The finished video had to convey the message simply enough for non-technical users to understand, as well as having enough technical detail so that advanced users didn’t feel patronised.

THE IDEA:
We decided to go for a stop-motion animated approach rather than something computer-animated, to soften the message and make it feel less, well, computery. The “hook” is that while you’re watching stuff happen on the screen on Dave’s desk, six of the things around the screen change: so the message is, keep your wits about you and concentrate on everything, or you might get tripped up.

THE RESULT:
The client loved it, especially all the little touches we put in - the sound effects and little graphical details which are only there for a fraction of a second, making it more likely people might watch the video twice.

See more of Gobblynne's illustration and animation work, or just pop by and say hello at:

Gobblynne website: gobblynne.com
Gobblynne shop: society6.com/gobblynne/prints
Facebook: facebook.com/GobblynneAnimation
Twitter: twitter.com/Gobblynne

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