"Style should be something that represents the way you feel."
There is a filth and fury inside all of us. A place of darkness we don't discuss in polite company. Channel it one way, it's the force that compels you to create, channeled another way it's the urge to destroy. It's the internal voice that makes you see see the world differently. It is the desire to leave your mark, to destroy what existed before you. In this way, we are all engineered the same. Engineered to destroy.
Brooklyn based Мишка has dug deeply into the recesses of our own internal Hell. And we’ve come back from that seventh circle, with looks that externalizes the darkness. Imagine a solitary figure standing in a stairwell. His eyes peer out from below his blonde brow, but his vision is inside. He strikes a confident cool. He is unnervingly calm—his clothes make the statement. In repose, sweating anything is the last thing on his mind. Now, your internal vision can be your external style.
Shot by Jason Shaltz and modeled by Shaun Ross, the Мишка Spring ’13 Lookbook shows that cool comes from a confidence within. Make a statement with every step – whether you’re walking up the stairs of a dank DIY venue, turning up the local White Castle at 4am or simply standing in a stairwell contemplating the universe’s navel.
Мишка’s Spring ’13 Loobook teaser hints at a deceptively sophisticated cut and sew line, but make no mistake: the classic collection of caps, beanies, accessories and graphic tees that feature the brand’s iconic logos—like the keep watch—are still present.
Born in Brooklyn and raised in Hell, Мишка comes in hot this Spring. Look for the collection to drop soon. Stay strange, friends.
Featuring Shaun Ross | twitter.com/ShaundRoss
Lookbook Shot by Jason Shaltz | jasonshaltz.com
Produced by Michael Cohn | twitter.com/BadmanShark