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The CP24 CHUM Christmas Wish program has become one of the largest distributors of toys to children in need in the Greater Toronto Area. The program also provides financial assistance to hundreds of agencies, ensuring that hundreds of thousands of children across the GTA enjoy a holiday experience. In 2011, with the help of The Royal Bank of Canada, as well as the generous donations from their viewers and listeners, the CP24 CHUM Christmas Wish in conjunction with Toronto Social Services assisted 300,000 people in need through toy and financial support.

This spot appeared on the RBC branch network across the GTA and Oakville throughout the holiday season with a call to action to collect toys in all branches and accept monetary donations.

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