Bringing the famous World Wildlife Fund panda to life.
One of a series of panda idents animated by Paul Donnellon and Satchiko Nita for the World Wildlife Fund. The brief was to take the famous logo character and animate him in a way that brings out his character while retaining the integrity of the original logo.
The challenge was to make him appear alive, creating three dimensional movement whilst not breaking the flow of the simple logo. This took a lot of testing and designing.
The character only exists as he is drawn for the Logo, there are no other angles designed for this character so the first part of the job was to create a model sheet to work out how he might look in profile, behind etc