City Eventions produced a promotional event tour for Tyson® ANY’TIZERS®. In the tailgate Fan Zones, City Eventions set up branded Tyson® Foods tents, cornhole games, and a seating area for fans to enjoy the Tyson® experience. The goal of this campaign was to inform consumers that ANY’TIZERS® are a great snack to have at a tailgate, a Super Bowl party or anytime, by providing a hands-on brand experience –in addition to distributing branded collateral and product descriptions. Aside from the event space, Tyson® sponsorships also entail visual and audio elements throughout the pre-game area to drive game-goers to the Tyson® event footprint.

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