An effective brand can have the power to convey a message that is otherwise hard to articulate. It is a particularly potent marketing tool and, done well, it can conjure up imagery so that when people think of a particular situation or feel an emotion they will associate it with your product. More often than not, the real value in a brand name is what lies beneath the name or the logo.
This podcast documents the importance of branding in the fashion industry. The presentation is broken down into:
•What’s in a brand
•The law of brands
•Choosing a brand
•Exploiting your brand
•Protecting your brand
Own-it invited Ruth Hoy, Partner at DLA Piper in the IP law sector, and Rebecca Kay, associate solicitor also at DLA Piper in the IP and Technology group, to give this presentation.