Created by Mother London and Directed by James Rouse (Outsider), the ‘Drugs Lingo’ campaign encourages viewers to Talk to Frank for friendly, confidential drugs advice.

With three films in the campaign, Mother cleverly demonstrates how drugs lingo can be misinterpreted using a group of butchers passing around a ‘joint’ at a party, a gymnast who has a ‘bad come-down’ and a newsagent who gives a customer more than he bargained for when he buys a ‘wrap’.

Agency: Mother
Agency Producer: Sophie Jones
Director: James Rouse
Production Company: Outsider
Producer: Paul McPadden
Post Production: Finish
Post Producer: Fi Kilroe
Grade: Finish
Colourist: Paul Harrison
CD: Caroline Pay
Creatives: Sidney Rogers and Harry Budgen
Editor: Neil Smith @ Work
Audio: Factory

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