For the global brand NXP Semiconductors we created a brand film promoting their MIFARE product line. MIFARE is a technology that used for contactless smart card systems consisting of card and reader components. It is used in over 40 different applications (and counting) – such as road tolling, airline ticketing, access management and gift cards, MIFARE consists of chip solutions for contactless and dual interface smart cards and reader devices.

Once again we decided to mix live action with CG generated environments. A one day’s shoot in a green-screen studio with revolving stages, more than ten actors, since real actors in CG generated environments emphasize the ease, MIFARE products add to everyday’s life.

The film features the history of the product’s development and the constantly growing applications as well as future prospects.

EAT MY DEAR produced, directed and animated the film using live-action and digital environments.

Client
NXP

Produced and Directed
EAT MY DEAR

DOP
VIKTOR SCHAIDER

Team EAT MY DEAR
MICHAEL OLEA
ANTON WOLL SÖDER
BENJAMIN PHILIPPOVICH
MONA SCHWAIGER
CHRISTOPH KUSCHNIG
BEATE HÖLLER
CHRISTIAN LEITNER
MARKUS HORNOF
PATRICK STURM

Copywriter
CHRISTOPH KUSCHNIG

Music and Sound
WE SAY WE SAY

Voice Over
STEVE CRILLEY

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