To recruit an art director for McCann digital, we advertised a wanted ad where art directors spend most of their time - in stock photo websites.
We created dozens of unique images according to popular search categories, such as "businessman" and "computer", and then planted them on page 5 in one of Israel's leading stock photo websites. This way, only art directors who don't settle on first page results see our wanted ads,
Still Looking for "Businessman"?
We're looking for you! McCann Digital are looking for an art director who doesn't compromise.
Digital CEO: Eldad Weinberger
CCD: Ami Alush
Copywriter: Arnon Rotem
Art Directors: Idan Gilboa, Joe Brodsky
Digital Producer: Niv Kantor
Studio: Pavel Goralikov, Tal Shpigler
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