To recruit an art director for McCann digital, we advertised a wanted ad where art directors spend most of their time - in stock photo websites.

We created dozens of unique images according to popular search categories, such as "businessman" and "computer", and then planted them on page 5 in one of Israel's leading stock photo websites. This way, only art directors who don't settle on first page results see our wanted ads,

For example:
Still Looking for "Businessman"?
We're looking for you! McCann Digital are looking for an art director who doesn't compromise.

Credits:
Digital CEO: Eldad Weinberger
CCD: Ami Alush
Copywriter: Arnon Rotem
Art Directors: Idan Gilboa, Joe Brodsky
Digital Producer: Niv Kantor
Studio: Pavel Goralikov, Tal Shpigler

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