An interview with Steve Portigal conducted by Tomer Sharon, a Google UX researcher, to accompany his book, "It's Our Research: Getting stakeholder buy-in for user experience research projects".
Steve Portigal is the founder of Portigal Consulting, a bite-sized Bay Area firm that helps clients to discover and act on new insights about themselves and their customers. In the past 15 years, Steve has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, architects, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists. His work has informed the development of mobile devices, medical information systems, music gear, wine packaging, financial services, corporate intranets, videoconferencing systems, and iPod accessories.
Steve writes regularly on topics from interaction design to pop culture for interactions, Core77, Ambidextrous, Johnny Holland, and the Portigal Consulting blog All This ChittahChattah. He is an avid photographer who has a Museum of Foreign Groceries in his home.
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