Generative art. From the people, for the people. To launch Microsoft’s “Windows Live” application set and celebrate the 25th Anniversary of Operation Smile, we created generative motion content that was projected on a six-story sphere at the South Street Seaport in New York City. The rocket scientists at Firstborn Multimedia worked with us to code a custom application that turned photographs submitted by people from event kiosks and PCs around the world, into the designed imagery you see here. That’s a lot of moving parts...a lot of awesome moving parts.The beauty of generative art is that it transforms viewer into participant as does Windows Live on a global scale. These thoughts inspired the concept and guided us throughout the process of designing the content, the space, and the experience.

Credits

Creative Director
Brian Bowman
Creative Lead
Rama Allen
Producer
Abbe Daniel
Designers
Greg Herman
Ben Grube
Editors
Shawn Fedorchuk
Colin Travers
Compositors
Ben Grube
Greg Herman
Ariel Frost
3d
Huy Dang
Kenji Yamashita
Executive Producer
Mark Bashore
Music/Sound
Chris Ballew
Processing/Programming
Francis Turmel
Back End Development
Robert Forras
Art Direction
Joon Yong Park
Project Management
Luba Shandora Shekhter
Agency
Wexley School For Girls
Client
Microsoft

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