1 min. History documentary commercial for Citibank's 200th anniversary. 1 of 4. Innovative use of archive, ground breaking augmented reality style animation, and interview. Recounts the Marshall Plan's reconstruction of West Berlin in particular, and Western Europe as a whole, and contemporary reconstruction in New York City.
This series was runner up in the 2014 Focal Awards for best use of archive footage. Read about how it was made at: nadaav.com/n/citi200-commercials-shortlisted-focal-awards/
Agencies: MEC & Publicis
Channels: BBC World News & others
Locations: Berlin, New York