Our brief was to promote "a one-time sales proposition on lingerie"; what we did is film a 10-second, sexy and teasing video clip of our model getting dressed with Delta's Lingerie. To gain authenticity, the video clip was filmed by the model's agent using the new app, Facebook Poke, then sent to the Delta's Facebook fans, the model's fans an leading PR's. last frame says "A One-Time Sale! Delta." and on Delta's website, users can buy the product with the discount.
Technically we had a hard time dealing with this campaign, for once, you can't save any of the videos and you can only do a one shot clip. We also had a hard time with the fact that you can only send a Poke to up to 40 people at once, which means for every 40 people we had to shoot a new version. (This happens because the app deletes all data from both iPhone's the second the video was sent).
Agency: GREY Tel aviv (acw)
Head of digital: Dan Eblagon
Digital creative director: Tomer Inbar
Senior digital copywriter: Daniel Barak
Head of Production: Meital Tzoref
Digital producer: Ofer Klein
account manager: Anat Leventon