Tina Roth Eisenberg, the founder and creative director of swissmiss studioin DUMBO, Brooklyn, is the force behind swiss-miss.com, a design journal of infectious enthusiasm and inspiring finds. Roth Eisenberg, who refers to herself as a “Swiss designer gone NYC”, started swissmiss in May 2005 as a personal visual archive. Little did she know she would only 5 years after be stimulating the imagination of an average of 900,000 monthly visitors from all around the world. Roth Eisenberg shares insights into the work she’s done in New York City and how her blog became a vibrant part of her business model and design studio. This talk was recorded at Type Directors Club on May 11, 2010.