The iconic Italian eyewear brand celebrates its 2013 Collection in a very secret place. "Life is a Parade" is dedicated to the inner explorer. Its a matter of how we perceive, mix, smash and create a universe of our own. Its the power to experiment and embrace the unknown.

Client: W Eyewear by Marcolin
Agency: McCann Worldgroup Italy
Production Company: abstr^ct:groove
Production designer and Production Support Company: Los Bones (Colombia)

Luigi Pane , Director
Ricardo Vega , 1st Assistant Director
Juan David Hernandez , Director of Photography
Diego Indraccolo, Photographer

Giada Risso, Executive Producer
Mauro Mastronicola, Producer
Alessandro Salerno, Production Inspector

Los Bones, Production designer and production support company in Colombia

Production team: Grace David, Mario Rincon, Sait Sarias, Carlos Tosin, Luis Eduardo Rodriguez, Jairo Vargas, Andres Olaya, Isabel Cristina Salazar, Julian Oicata, Claudia Iguaran, Cesar Vela.
Maria Fernandez Cespedes, Location Manager

Jaime Luna, Art Director, Props and set design
Art Team: Marcela Gomez, Arturo Caipa, Alberto Cortez, Aldana Rossi, Diego Manzano, Alberto Rodriguez, Miguel Sierra, Mieguel Angel Farias,Miguel Peña.

Cinematography Team
Oscar Robles, Gaffer
Sebastian Mejia, Best Boy
Julian Agudelo, 1st Camera Assistant
Norbey León, Crane
Andres Buitrago, Crane
Leonardo Cantor, Photographer Assistant
"el cuate" Flaherz, Photographer Assistant
Felipe Abella, SteadyCam

Motuk, Styling
Make Up Your Life, Make-up


Editing by Luigi Pane
Color grading by Diego La Rosa
Graphic and Motion Design by Valentina Vicini, Luca Siano, Claudio Capellini, Pierpaolo
Music and Sound Design by Franky B, Giuseppe Cozzolino


Filmed on location in Villa De Leyva and Bogotà, Colombia
7-12 October 2012

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