KERSTEN KLOSS: Hi, and welcome back to BizDev Weekly. I'm Kersten Kloss. Joining us today is marketing expert Chris Hamilton of SalesTipADay.com. Today we're going to talk about the importance of thank you notes. Chris, give us the high level.
CHRIS HAMILTON: This is one of the most low-touch marketing tactics that you can deploy. Think about it. When was the last time you received a handwritten thank you note from someone? It is very rare, and will definitely differentiate you from your competitors. It's one of the best ways to get noticed.
You can do one of two things. You can handwrite your own thank you notes, or you can have them created commercially. Another thing to consider is when to send out thank you notes. Will it be after a sale? After a first meeting? Will they just be sent randomly? And it doesn't have to be a thank you note. It can be just a friendly note, saying, "Just thinking about you. We've got a new product, and we think you might like it. Please go to our website and read all about it."
If you have the notes created commercially, you can include your logo. That looks great. The card can be blank on the inside, or perhaps have a thank you message. You can put whatever you want in there. I like to mix things up a bit, so I'll use blank cards that I run through my laser printer, and I'll put a personalized note along with a handwritten piece of information. What's amazing is that after you do this, the people who received your note will thank you and tell you it meant a lot to them—that no one else has ever done that. This is another great way for you to get your foot into the door of any organization.
One other thing, Kersten. We've actually sent out invitations for online events so companies can learn more about what we have to offer. Instead of sending that same message by e-mail, we flipped that a bit and got huge response rates by having an invitation printed. You can do it on your own printer, add a little handwritten information, and put that invitation into a handwritten envelope. You can even use a Post-it note. Didn't we get a 25 percent uptake on that, Kersten?
KERSTEN KLOSS: We had a huge uptake on it. The essential thing to note is that it gets right through to the decision maker, especially when you handwrite the envelope and include a short note inside. The decision maker reads it because it doesn't get put in the junk pile. The person sifting through the mail will note it's handwritten and send it through. They definitely get through.
CHRIS HAMILTON: Absolutely. They get noticed, and you get found. That's my low-tech, low-touch way of marketing. It's one of the best processes I've ever deployed.
KERSTEN KLOSS: It's a touch point, and I think that's the key. Every touch point is an opportunity. It keeps you top of mind with your clients. And in today's busy world, with so much noise and distraction, that handwritten thank you card is remembered, and you get noticed. Thanks, Chris.
CHRIS HAMILTON: Thanks, Kersten.
KERSTEN KLOSS: For more information, check out the link below and check out our website at newlucid.com. You can see other versions of BizDev Weekly, and learn all kinds of information about business development. Thanks, everyone, for joining. Cheers.