Screens are emering in public spaces. Some are big, some even interactive, and they tend to be taking over for traditional poster ads. We’re calling out for dialogue and discussions concerning these screens - because we see both great potential and great threaths.
What content can we allow, how little does it take before screens become a source of visual noise that you’re unwillingly exposed to in the city? Can we allow big screens on every corner? Can screen ads be comfortable? What can interactivity bring to table to make ads behave nice? The existing ads we found in our research were noisy and overwhelming. We wanted to see what we could do in the other end of the scale...
This is a student project by Magnus Trevisan Kjeldsen & Aleksander Imset Wassum, MA students of interaction design at Oslo School of Architecture and Design. Please note that this is not an official collaboration wth Zara.
See aleksandrium.com for more projects.