The newly expanded CBS Chello Zone Channels Partnership have revealed a family of new on air brand identities for the portfolio, across all UK and EMEA channels.
Viewers across EMEA will see the new on air looks created by Studio Hansa which reinforce the distinct identities of each channel. The UK channels, which include Horror Channel, CBS Drama, CBS Reality and CBS Action, will roll out the new visuals from early Spring. Viewers in Poland will be able to tune-in to a range of new programming on CBS Drama from Spring 2013.
The CBS Drama identity is inspired by the complex webs weaved into the dramatic situations and storylines seen on the channel.
CBS Action takes the viewer on a virtual roller coaster ride passing by recognizable figures from classic sci-fi, tense thrillers and action fuelled dramas.
The signature ending for each piece of work is a circular portal and the closing of a door on the themed world, which reveals the iconic CBS eye - the gateway to spectacular entertainment.
SVP/Creative Director CBS/Chellozone: Andy Kidger
Concept: Studio Hansa
Creative Director: Nick Scott
Exec. Producer: Omar Honigh
Producer: Alex Rofaila
Director: Nick Scott
Editor: Rob Ward
Composer: Si Begg