The world's best-loved publishing brand is used to leading its industry in style. In the 1930s it brought the paperback format to the masses, dressed up in one of the most iconic visual identities of all time.
Things have changed quite a bit since then, but Penguin is still at the forefront, bringing the best stories and ideas to readers around the world.
Towards the end of 2011 they invited us to become part of their own story by helping them amplify their brand in an increasingly competitive digital age. Or, as they put it: 'It's time to free the bird'